KIA | Quality
A story is a meaning-making device
In Mexico, the KIA Motors plant is home to one of the world's most technologically advanced automotive plants. It's a constant source of pride for the people who work there, and they have every right to be proud: their work is excellent.
But excellence isn't something you can just decide to do—it's a habit that needs to be built day by day.
We created this documentary-style video to convey this message in an emotional way that would connect with viewers on an intuitive level. We wanted viewers to feel what it means to always work with excellence.
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Direction / Screenwriter / Edition / Color Correction by Josefo
Stills
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